Edmonton Rush owner Bruce Urban voiced his organization's support for the project during a recent public hearing on the matter. During an interview with Jason Gregor on The Team 1260 AM, Urban said of the project "It's very exciting. Let's picture Downtown Edmonton with this beautiful arena, the businesses that will follow, the restaurants and entrepreneurs who will follow. It's very exciting for the city."
The Edmonton Journal reports that the project is far more than an arena, but that it will transform the city's downtown. "I think it's an incredible opportunity for us to redefine our city," said Edmonton Mayor Stephen Mandel, who has spent the last five years promoting the project.
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